29 August 2011

Drop your Blues at SM


Been feeling the blues this rainy season? Brighten up your day with an act of kindness through SM Foundation Inc.’s latest campaign, “Just Delivered Jeans”.

In partnership with the SM Men’s Fashion Management Corporation, the jeans drive encourages mall goers to drop their old pair of denims in designated booths in SM City Baliwag and SM City Marilao every weekend from August 5 to October 9. For as long as its wearable, all gender jeans of any brand, color, style and size may be donated.

For every pair surrendered, customer gets a 25% discount coupon for a new pair of jeans from participating brands like Bossini, Bobson, Freego, Hammerhead, No Fear, RRJ, Dickies and Levi’s among others. Collected jeans will be turned over to DSWD centers and charitable institutions like Boys Town and Girls Town.

Get a major style statement with a cause. Visit the Just Delivered Jeans booths of SM City Marilao.

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