12 August 2010

SM Supermalls has the future in the Bag

At the Ecobag launch in SM City Marilao: From left, models from SM Department Store, Arch. Dang Estrella of SM, Bulacan District IV Cong. Linabelle Villarica, Ms. Lourdes Virtudes of CENRO Guiguinto, Ms. Neneth Gurion of PENRO Bulacan, Engr. Dennis Martel of SM, Ibayo Capt. Evelyn Agno, and Marilao Coun. Alan Aguilar.
SM Supermalls takes another green leap to help address the environmental crisis with the launch of the 2010 ECO BAGS held last August 6, 2010 at all SM malls including the SM City Marilao and SM City Baliwag in Bulacan.
Cong. Linabelle Villarica

At SM City Marilao, Bulacan District IV Congresswoman Linabelle Villarica led the opening rites together with Marilao Councilor Alan Aguilar, Barangay Ibayo Capt. Evelyn Agno, and Bulacan PENRO and CENRO Guiguinto representatives. Day Care students and performers from STI joined the much-awaited celebration.

The 2010 SM Supermalls Eco Bags come in exclusive designs which feature the elements of earth, water, air and fire. The reusable shopping bag is made of 100% polypropylene hard-wearing, non-woven fabric and comes in four striking colors -- orange, light blue, cream beige, and royal blue.

Spearheaded by SM Cares' Environment Committee, the eco bag project aims to raise the consumers' environmental consciousness to make positive changes that will have a lasting effect on our planet. It involves changing our shopping habits through the responsible use of reusable shopping bags.

Day Care students from Barangay Ibayo.
SM Supermalls introduced its first line of green bags over one year ago to give shoppers an alternative to plastic grocery bags. Paintings by prominent Filipino artist Manuel Baldemor were printed on the bags and were an astounding success with close to 1.5 million sold. The popularity of the bags even spanned borders, and can still be spotted in many other countries around the world such as Italy, Spain, France, Greece, and in cities across the USA and Asia.

The hip new Ecobags can now be purchased for just P35.00 in all SM Supermalls nationwide. The polypropylene material is even durable enough to last up to two years of weekly use, so the youth can show off their support to save the earth anywhere they go. And while making a fashionable statement, they really will be helping out, as a portion of the proceeds from every bag purchased will be for the benefit of an environmental cause.

SM's environmental endeavor will make stylish shopping an eco-friendly experience.

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